Sara, SOERA Fashion Editor Sara · SOERA Fashion Editor

The SOERA Trend Blog is your weekly edit of what to wear now — the runway and street-style trends worth knowing, the season's freshest arrivals, and the styling ideas that make them yours. Every story is written by our editor Sara, always with the exact SOERA pieces to shop the look. Consider it your shortcut from inspiration to outfit.

The September Coat: Six Shapes to Know This Season - SOERA

The September Coat: Six Shapes to Know This Season

September calls for a coat that works harder than the weather does. Here are the six shapes worth knowing — and exactly how to choose the right one for you.
The Transitional Coat Edit: Six Shapes for September's Arrival - SOERA

The Transitional Coat Edit: Six Shapes for September's Arrival

September calls for coats that can handle a sun-drenched lunch and a breezy evening walk without missing a beat. Here, SOERA's edit of six transitional shapes does exactly that — with serious cost-per-wear to match.
End-of-Summer Dressing: Five Transitional Coat Formulas - SOERA

End-of-Summer Dressing: Five Transitional Coat Formulas

The days are still warm, but there's a shift in the air — and your wardrobe needs to keep pace. Here are five transitional coat formulas that work now and carry you confidently into the cooler months ahead.
The New-Season Coat Edit: What to Buy in August - SOERA

The New-Season Coat Edit: What to Buy in August

August is the smartest month to invest in a new-season coat — the rails are full, your size is there, and a well-chosen piece will earn its cost-per-wear within weeks. Here is exactly where to start.